Monthly advisory of onion and garlic crop for the month of June 2025
Empowering Farmers Through Innovation: The Story of Shreya Trading Company
₹6 lakh/year turnover
₹30,000/month profit
50+ farmers empowered
About the Entrepreneur
Vivek Bhujbal, a young agripreneur from Khed, Pune, established Shreya Trading Company with support from ICAR-DOGR's Agri-Business Incubator. His innovative approach connects small onion farmers directly with urban markets, eliminating middlemen and ensuring fair prices.
Business Achievements
- Annual turnover of ₹6 lakh with consistent ₹30,000 monthly profits
- Created 5 local employment opportunities
- Developed efficient supply chain connecting 50+ farmers to markets
- Reduced farmers' marketing costs by 35%
ICAR-DOGR Support
Through the ABI program, ICAR-DOGR provided crucial support including:
- Training in post-harvest handling and grading
- Market linkage development assistance
- Business model refinement
- Access to packaging and labeling technologies
"The guidance from ICAR-DOGR helped me transform from a small trader to a professional agri-business owner," says Vivek Bhujbal.
Impact on Farmers
Shreya Trading Company has revolutionized market access for small farmers:
- Works with 50+ small onion growers in Pune district
- Provides 20-25% better prices compared to traditional markets
- Ensures timely payments within 3 days of sale
- Conducts regular training on quality standards
Innovative Business Model
Key aspects of Shreya Trading's success:
- Direct-to-reter model bypassing wholesale markets
- Small batch aggregation maintaining quality
- Branded packaging highlighting farmer stories
- Weekly farmers' market events in urban areas
Future Plans
With plans to expand operations, Shreya Trading aims to:
- Double farmer network to 100+ in next year
- Launch e-commerce platform for direct sales
- Introduce farmer credit system
- Expand to other vegetable crops
